Following the creation of their brand identity, we designed a bottle to stand out on the shelf while conveying a sense of honesty. The concept allowed for a application across a range of SKU’s. Shipper cases were designed as well.

With the packaging complete, the next step was design of a website that could perform online sales and function as a marketing platform. This portion began with defining the site map. Next up was defining the content sections and sketching wireframes. The sketches we produced included annotations indicating how elements could undergo direct manipulation with the goal of producing a more delightful experience for the users. After a number of rounds of testing the sketches, we moved into digital wireframes for testing with in InVision.

When positive results in user testing were achieved, we moved on to designing out initial comps for the website. After a series of reviews and iterations we gained client approval, and a photoshoot and videoshoot were planned for in California. One last round of edits and inserting our new original content, and it was off to dev.

For trade shows we designed a booth that would make for an enjoyable experience, attracting store buyers, and promoting their products. We began with concept mood boards paired with sketches and a list of potential props, followed by scale drawings. Throughout the process we worked in unison with a large scale booth builder to maintain best practices for ease of shipment and assembly.

Featuring copy you’ve never seen before in ads for extra virgin olive oil, our ads were designed to communicate quickly in a form that captured the target markets attention.

In the fall, CE was having a harvest party back in Australia. We put together a press kit, some of which you’ll see in the image, which told the story of the exciting new addition of an American branch of the company. Other items included shark shaped coozies, and a variety of Aussie snacks.

With copy designed to speak to store buyers, we created a number of digital and print ads that would be seen in industry specific websites and magazines.

While this never made it to print, it is one of my favorite pieces from our collaboration with CE. While it could have created a lot of buzz, we all decided it wise not to rock that boat.