Happynest’s packaging was designed to set itself apart from the competition. In a sea of sameness, it’s a light tower signaling something different and of higher quality. The leading copy of ‘Wild Bird Seed’ makes certain consumers find Happynest first.

When the category as a whole simply uses photography of birds all the time, we saw an opportunity with Happynest to again do something unique. A balanced mix of birds and lifestyle photography sets Happynest apart, allowing consumers imagination to run wild.

Next, it was onto Happynests website, which would function as a marketing platform for retailers while performing online sales for individuals. The first step was putting ourselves in the shoes of our two core users and writing their user journeys. During this process we established a site map. Then, working with a copywriter, the content for each page was decided, and we began sketching wireframes.

With our sketches in a good place, the next step was to translate them to digital in Figma. This step would allow for user testing, learning and reiterating, until the experience was enjoyable for our users.

When digital wires provided positive results for the user experience, we designed out the website for Happynest, utilizing brand elements and photography from early on in our process.

With the website complete, ads were next. We knew our target market, and where they spend most of their time online. Results were promising, showing higher than average CTR for the category. Everything combined, Happynest is well set up to become the future of wild bird food.