LIFV was in need of branding signifying its unique offering within the Lithuanian capital of Vilnius. The logomark designed incorporates a grape vine, representative of France, along with a stylized capital V at top, representative of the city of Vilnius. Along with the logotype, several ad-like objects were provided as inspiration for the school in the future. The overall look and feel of the brand communicates its French quality, while celebrating the creativity and playfulness of the students and eliciting a certain sense of pride in parents whose children attend the school.